3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
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Ⅰ. Introduction: Why Information Systems in the Hotel Business?
1. The characteristics of hotel business
The hospitality industry is very customers oriented and should change easily on the customers' preference and the condition of management environment. And because the stratum of customers change very fast, the hotels should face the various of the customers demands, all around t
Introduction of Commodore Hotel
1979’s opening in Busan 4 star Hotel
Underground 3 floor, Ground 15 floor 314 room possession
Commodore’s dictionary meaning –
Navy admiralhe ocean city of
Busan guarding Lee Sunsihn- admiral symbolization
Josun period royal palace reappearance Busan only Korean-style Hotel
(중략)
Differentiation Strategy
by Korean-
The motive of customer product
- Why do we have to select the hotel market ?
We keep an eye on the successful case of Ritz’s No.1 service rank of the Hotel Business.
‘Service’ is very important product in this area and biz.
We analyze the market in terms of hypothetic
situation that Ritz’s positioning to the KoreanHotel market !
2. Let’s identify all the majo
Help patrons experience
the premium life style they dream of.
3. Lodging industry in Korea
(2) Others – Ok San Jang
1) Ok San-Jang is
Located nearby “Auraji” in
“Jung-Sun, Gangwon-do.”
Introduced in
“My exploration for
cultural heritage”
Also called
“a small rock and story”
-Visitors can stay in
Korean traditional house
Korean war in 1950, Korean government built this hotel according to the name of a lieutenant called Walton Walker who died in an accident in Seoul Gwangjin area. But soon the international tourism bureau took over the management rights according to the arrangement of Korea government. April 8 in 1963, It was completed with 214 rooms and other luxury additional facilities.
In 1973 Sk group affili
Basic hotel information
Target market
Japanese customers more than 90%
Chinese customers is almost 10%
Almost never Korean
customers
Size : Average Hotel
Target market : Commercial Hotel
(Business Hotel)
Length of stay : Transient Hotel
Payment methods : European plan
Ownership & Affiliation
: Independent H
b. The current circumstances
previous Busan Commodore hotel was the worst hotel in the city but these days, hotel is famous of korean style architecture. The hotel is located near Busan station, Nampodong, Guk-je Market, level hotel by remodeling in 2005. The commodore hotel which is five-star hotel has several chain hotels nation-widely so it constructs chain system also is pushing ahead with
Korean liquors directly, whereas they can match France and Wine straightly?
Nowadays, Makgeolli, one of the Korean traditional alcoholic drinks, is getting popular in Japan because of its own favor and healthfulness. From this trend, we thought that Korean traditional alcoholic drinks have enough possibility to popularize in the world. Hence, we decided to hold hospitality event at hotel's dini
Korean Air
Headquarters Korean Air Operations Center 1370, Gonghang-dong, Gangse-gu, Seoul, Korea 157-712
Date Established March 1, 1969
Main Areas of Business Passenger, Cargo, Aerospace, Catering, Hotel & In-Flight Sales
Fleet 124(As of Mar.31.2009
Route Domestic 13cities
International 38 countries 103 cities
Total 39 countries 118 cities
2. Business Structure
Business Review (As o